Pros - EDDM® vs. Targeted Direct Mailings:
- Simplicity --There is no address list to buy and no individual addressing of the mail pieces – both are significant cost savings. You pick an area like a zip code, an area around a certain address or a specific postal carrier route. Your mail piece gets delivered to every address or every door in that area regardless of whether the area is a single carrier route or the entire county.
- Visibility --The EDDM® mail pieces are generally oversized and, therefore, they will really stand out in the mail. Targeted mailings are generally letter-sized pieces that are less than 6-1/8"x11.5" while the USPS® regulations require that the EDDM® mail pieces must be flat-sized which means that they have to be larger than a letter-sized piece in at least one dimension and have a maximum size of 12”x15”.
- Lower Cost --The cost of an individual mailing piece is significantly less than a traditional direct mail piece – no address list to purchase, no addressing individual pieces, no USPS®-mandated sorting and address verification and lower postage which is far below the first class and even almost all standard presorted rates.
Cons - EDDM® vs. Targeted Direct Mailings:
- No Demographics --EDDM® is not a targeted mailing program. You can target an area (e.g., a carrier route or a group of carrier routes within either a zip code or a distance around an address) but you can’t target specific demographics (e.g., age, income, homeowner, vehicle owner, geography, and presence of children). If you are interested in a targeted mailing or wish to discuss the differences in more depth, please contact us.
- No Address Choice --You must send mail pieces to every address (residence & business or residential-only) in each selected carrier route. You can’t send mailers only to businesses or to select addresses.
- No Personalization --You can’t personalize the mailers with variable data to, for example, modify an offer based on a customer’s buying habits. All mail pieces must be identical.
Why use EDDM®?
- EDDM® lets your business send promotional mail without having to buy and maintain a mailing list; therefore, it is less expensive to produce and less expensive to mail because the postage.
- EDDM® can help businesses by
- Building more traffic
- Finding new customers, and
- Increasing revenue.
Who would benefit from using EDDM®?
- Retailers -- EDDM® is ideal for retailers whose products appeal to a wide range of demographics such as Auto Dealers, Restaurants, Grocery Stores, Specialty Stores, Gift Shops, Apparel Shops, and Departments Stores.
- Services -- EDDM® is also ideal for service businesses whose services are utilized by a wide range of demographics such as Auto Repair Shops, Attorneys, Health Care Professionals, Banks, Dry Cleaners, Contractors, Home Improvement Businesses, Insurance Agencies, and Real Estate.
Next Steps:
- Collect your ideas on the content, distribution area and timing for your next mailing.
- Set up an appointment to meet with our Sales people to make your project happen.
How Can Minuteman Press Help You:
- We can help you identify the USPS® postal routes that match your target area and determine the size of your mailing.
- We will help you design the mailer that will make the most impact and get the results that your want.
- We will take care of all of the details! We will print, bundle and label your mailing to the exact specifications required by USPS®.
- We will deliver your completed mailing to all appropriate USPS® sorting facilities and ship or deliver samples to your office.
