Look around and you’ll see that printing remains a universal and trusted from of media. While some people might think the digital era has weakened the power of print, the truth is that technology advancements have made the digital printing industry stronger than ever before. Combine the trustworthiness of print and the boost it gets from technology and you get a modern marketing powerhouse that is built for today’s business professionals.
Digital printing technology helps produce high quality products that directly benefits customers. The best thing about the modern printing industry is that customers are the biggest beneficiaries of expanded capabilities. Today’s digital printing industry provides the printers like us who embrace change with new technology that makes the production process more affordable and faster than ever before. As a result, we are able to provide brilliant quality that is cost-effective.
Here are 5 key ways that technology benefits the digital printing industry and their customers:
Ease of use and reliability
Technology advancements have made it easier and easier for printers to operate sophisticated, integrated digital printing equipment. They have also made for a cleaner working environment as we move away from inks and solvents. Thanks to these upgrades our operations are more reliability and generate less waste. As a result, the customer is able to get a higher quality product at a lower cost.
Personalized print on demand
Digital printing allows print on demand to take center stage. It allows our customers to get personalized printing and marketing solutions using variable data printing. Whether they need hundreds or thousands of items, we can do it on demand. On demand printing may also lower the inprocess inventory that must be maintained by the printer which can generate cost savings to be passed along in the form of lower prices.
Technology streamlines workflow.
Technology has afforded better automated options to produce jobs easier and more efficiently. This means that there is reduced labor, which is a real cost-effective benefit that can be passed along to our customers.
Integrating Print with online marketing
It is important to meet and engage with clients across multiple touchpoints. As an example of this cross-media marketing approach we are offering a new direct mail program that is integrated with online marketing and designed to seamlessly track the effectiveness of direct mail campaigns. This program works as an add-on service to our direct mail campaigns by offering enhanced automated mail tracking, call tracking, and follow-up marketing with Google. The ROI for direct mail can be a 20-46% lift using this program.
Wider Variety of Products
There is a wider variety of products and services available more than ever before. “The printing industry today is versatile and can accommodate virtually everything that our customers need to promote their businesses or special events. We are at the forefront of innovation and technology and can produce so many items in-house. Examples include mugs, t-shirts, hats, custom branded apparel, specialized printing on metal, wood, and other surfaces using dye sublimation printing, and so much more.
Ultimately, the digital printing revolution has sparked advancements in technology that continue to deliver tangible results for both us and our customers. Digital printing allows for high quality products, personalized printing, and enhanced finishing options that are cost-effective with fast turnaround.
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Credits: This posting is based in part on materials and references complied by the Minuteman Press International corporate staff.
