The United States Postal Service® (USPS®) has a cost-effective solution for small business owners who are looking to reach potential customers. Every Door Direct Mail (EDDM® is affordable, flexible, and customizable. With EDDM®, you can promote your business locally to any neighborhood without the need for addresses, names, or postage permits. Every Door Direct Mail® is a great way to boost your business locally. They also let your customers know you are there to help or serve them.
No matter what you are trying to promote and when you are trying to promote it, Every Door Direct Mail® is a great way to boost your business. These are 4 Reasons to Add Every Door Direct Mail® (EDDM®) to Your Business Marketing Programs:
1. EDDM® is cost-effective.
Every Door Direct Mail® saves you money in many ways. You don’t have to purchase a permit to take advantage of EDDM® services. In addition, you also don't need to buy a mailing list or print names and addresses. Furthermore, the cost of EDDM® per piece is approximately one third of the cost of a first class stamp. EDDM® simply saves you time and money while still effectively promoting your business.
2. EDDM® is flexible to fit your message.
With EDDM®. You can choose from a range of sizes that fits your message and branding. According to the USPS®, three of the most popular EDDM® sizes are postcards (6.5 x 9 inches), oversized postcards (8.5 x 11 inches), and tri-fold menus (4.25 x 14 inches). EDDM® can help you promote a variety of offers including special sales, coupons, events, product and service spotlights, and much more. No matter what your message. In addition, Every Door Direct Mail® gives you the space to tell it and the vehicle to deliver it to your potential clients.
3. EDDM® is customizable to your needs.
No matter what kind of business you are promoting, EDDM® is a viable platform. Examples include (but are not limited to) real estate agencies, restaurants and pizzerias, automotive dealers and car washes, camps and learning centers, clothing stores, coffee shops, delis, dry cleaners, law firms, healthcare providers and urgent care centers, construction companies, exterminators, plumbers, travel agencies, and much more.
4. EDDM® requirements are easily met.
The pieces must be rectangular with four square corners or finished corners that do not exceed a radius of 1/8 inch. Their dimensions must meet one of the following: more than 11.5 inches long, more than 6 1/8 inches high, or more than 1/4 inch thick. The maximum size is not more than 15 inches long, 12 inches high, or 3/4 inch thick. Larger pieces may be folded to meet those dimensional requirements. Finally, the orientation of the address does not matter, i.e., whether the address is applied parallel to the long or short side of the piece. However, the address must be in the top half of the piece.
No matter what you are trying to promote and when you are trying to promote it, Every Door Direct Mail® is a great way to boost your business. You can send anywhere from 500 to 5,000 EDDM® pieces per day per zip code, which gives you the flexibility to start smaller and then go big when you are ready.
For more information and a free consultation on how to use Every Door Direct Mail® to promote your business or to discuss the comparative merits of EDDM® and Targeted Direct Mail (TDM) contact any of our stores for assistance.
Every Door Direct Mail® and EDDM® are registered trademarks of United States Postal Service®
